Industry Course · Wellness Clinics

Customer Service & Digital Operations Training for
Wellness Clinic Teams

A 12-hour instructor-led online training program for wellness clinic administrative employees across front desk, intake, marketing and content, and clinic management roles. The training builds practical, job-related skills for daily clinic-administrative operations, with structured in-session exercises and role-based deliverables participants apply directly to their current work — scoped to administrative and marketing tasks, not clinical practice.

Scope: administrative training only · no patient health information in drafting tools

This course trains front desk, intake, marketing, and clinic management staff on customer service and digital operations workflows. It does not train licensed practitioners on clinical care, diagnosis, treatment planning, or chart documentation. All templates and routines taught in this course are built around an explicit rule: no personally identifiable patient health information is entered into digital drafting tools, including AI-assisted drafting. Digital tools are used only for de-identified template drafting, generic FAQ writing, service-information content, and administrative workflow design. Clinics remain responsible for compliance with PIPEDA, provincial health-information laws (PHIPA in Ontario, PIPA in BC/Alberta), College of practitioner standards, and any in-place clinic EMR / charting requirements.

Course overview

Job-related skills for daily clinic-administrative operations

The course covers the customer-facing and back-office workflows clinic administrative staff handle every week — new-patient inquiry handling, booking and reminder routines, recall follow-up, service-information content drafting, local business information upkeep, and front-desk handoffs. Each day includes hands-on practice and a role-based deliverable participants take back to their clinic, with privacy boundaries observed throughout.

01

Patient-administrative communication skills

New-patient inquiry replies, waitlist communication, reminder routines, and no-show follow-up handled as daily clinic-administrative communication routines — without personally identifiable patient health information in drafting tools.

02

Service-information content drafting

Drafting clinic service descriptions, generic FAQs, package and seasonal information, and social updates, with documented review steps for accuracy, tone, and claim-safety. Digital tools, including AI-assisted drafting, are introduced to support these tasks within defined privacy and review boundaries.

03

Admin records and front-desk coordination

Admin CRM stage definitions for new-patient and recall pipelines (separate from the clinical EMR), next-step follow-up routines, weekly role checklists, and documented front-desk handoffs between reception, intake, marketing, and management.

Suitable employers

Best suited for

  • Wellness, physiotherapy, chiropractic, RMT, naturopathic, and multi-disciplinary clinics with administrative staff handling inquiries, bookings, recall, and content updates as part of daily operations.
  • Clinics with front desk, intake, marketing and content, and clinic-management roles.
  • Multi-location operators that want documented administrative routines and consistent record-keeping across locations.
  • Employers preparing structured job-related skills training for current administrative employees.
Relevant team roles

Designed for workplace responsibilities

  • Front desk and reception staff
  • Intake administrators and new-patient coordinators
  • Marketing and content staff
  • Patient communication and recall coordinators
  • Clinic managers and team leads
Training objectives & outcomes

Job-related skills participants can apply in their current role

Objectives describe what participants practise during the cohort. Outcomes describe what each participant can do in their workplace after the training.

Training objectives

Strengthen the customer-facing administrative routines clinic staff use every day — new-patient inquiry replies, generic FAQs, booking confirmations, reminder messages, no-show follow-up, and recall communication.

Build documented routines for service-information content drafting, local business information upkeep, and review response, including the use of digital tools such as AI-assisted drafting under defined review and privacy boundaries.

Improve front-desk coordination across reception, intake, marketing, and clinic management through admin CRM stage definitions, weekly checklists, and a 30-day role-based implementation plan tied to current job responsibilities and the clinic's privacy policy.

Learning outcomes

  • Participants can handle new-patient inquiries, bookings, reminders, no-show follow-up, and recall messages using documented communication routines, without personally identifiable patient health information in drafting tools.
  • Participants can draft and review service-information content for clinic websites, social updates, and printed collateral with attention to accuracy, tone, brand consistency, and claim-safety.
  • Participants can apply digital tools, including AI-assisted drafting, within defined review steps and privacy boundaries for clinic-administrative communication.
  • Participants can document admin CRM stages for new-patient and recall pipelines and apply next-step follow-up routines, separate from the clinical EMR.
  • Participants can maintain local business information and apply a review response routine for patient feedback channels.
  • Participants can prepare weekly role checklists and front-desk handoff notes between reception, intake, marketing, and clinic management.
  • Participants can produce a 30-day workplace implementation plan tied to their current role and the clinic's administrative routines and privacy policy.
Curriculum

12 hours · 6 days · 12 role-based deliverables

Each day is a 2-hour live online session with two modules. Participants practise the workflows in-session and complete a role-based deliverable they apply to their current work. Sessions are delivered as live online cohorts — across consecutive days for private employer cohorts, or 2–3 days per week over 2–3 weeks for open cohorts.

Day 1Workflow & communication standards · 2h
Role-based workflow review for clinic teamsMap daily communication and record-keeping tasks across front desk, intake, marketing, and recall. Identify routines that need clearer steps or shared standards.
Customer communication standards, review steps, and privacy boundaryTone, accuracy, and consistency standards for patient-facing communication. Defined review steps and privacy boundaries for using digital tools, including AI-assisted drafting, with no personally identifiable patient health information entered into drafting tools.
Day 2Inquiry handling & booking routines · 2h
New inquiry response workflowDrafting generic inquiry replies, FAQ responses, qualification questions, and intake-form prompts as a documented routine.
Booking, reminder, and no-show follow-upReminder messages, no-show follow-up, and consistent patient-administrative communication routines across channels.
Day 3Service-information content drafting · 2h
Service-information and FAQ content draftingDrafting clinic service descriptions, generic FAQs, package and seasonal information, and social captions with documented review for accuracy, tone, and claim-safety.
Content planning and posting routineBuilding a two-week content calendar focused on services, FAQs, and team introductions as a reusable routine for the marketing and content role.
Day 4Admin records & recall routines · 2h
Creative brief and production workflowCreative briefs and review checklists for clinic visuals, in-house signage, and intake collateral tied to clinic content needs.
Admin CRM stages and recall documentationDefining new-patient and recall stages in an admin CRM, separate from the clinical EMR, with team record-keeping routines and next-step follow-up.
Day 5Follow-up & local business information · 2h
Follow-up routines for new patients, reactivation, and recallGeneric follow-up routines for first-visit follow-up, reactivation, and recall using approved templates within the clinic's privacy policy.
Local business information maintenanceMaintaining Google Business Profile basics, applying a privacy-aware review response routine, and running a monthly information check.
Day 6Workplace coordination & implementation · 2h
Weekly role checklists and front-desk handoffWeekly checklists and front-desk handoff documentation for accountability across reception, intake, marketing, and clinic management.
30-day role-based workplace implementation planEach participant produces a practical 30-day plan applying the workflows to their current role and the clinic's administrative routines and privacy policy.
Practical deliverables

Role-based work outputs participants produce

Each participant produces role-based work outputs during the cohort. These are practical work products participants bring back to their current role within the clinic's privacy policy.

Workflow & communication standards

  • Role-based workflow review sheet
  • Customer communication standards and privacy boundary checklist
  • Weekly role checklist
  • Monthly workflow review template

Patient-administrative communication

  • New inquiry response template pack (no patient health information)
  • Booking and no-show follow-up routine
  • Recall follow-up sequence
  • Review request and response templates (privacy-aware)

Content, records & coordination

  • Service-information content drafting pack
  • 2-week clinic content calendar
  • Creative brief template
  • Admin CRM and recall stage template
  • Local business information monthly checklist
  • 30-day role-based workplace implementation plan
Assessment & completion

Completion guidelines

Participants attend the scheduled live training sessions and complete the practical workplace exercises tied to their role. Progress is assessed through attendance, completed worksheets, and the role-based deliverables each participant produces during the cohort.

Completion is recognised when a participant meets attendance expectations and submits the final 30-day workplace implementation plan tied to their current role and the clinic's privacy policy.

Delivery format

Employer-sponsored training delivery

The cohort runs as a live online instructor-led training, scheduled to fit employer-sponsored team training. Course materials, attendance tracking, in-session exercises, and completion documentation are prepared as standard training records for the employer.

Instructor credibility

Led by Yang (Nic) Ma — Lead Instructor, Employer Training Canada

This cohort is led by Yang (Nic) Ma, Lead Instructor at Employer Training Canada — a practitioner instructor with hands-on small-business workplace experience since 2012, training Canadian business teams on customer communication routines, content drafting and review, CRM record-keeping, and shift coordination across front desk, intake, marketing, and management roles.

Background credentials include an independent Canada Digital Adoption Program (CDAP) Digital Advisor role (Innovation, Science and Economic Development Canada, June 2022 – March 2025). Full bio on the Instructors page and Instructor Bio PDF.

Important note for employers

This is employer-sponsored skills training delivered as an instructor-led cohort. Participants practise the workflows during sessions and produce role-based deliverables they bring back to their current work — it is not consulting, coaching, mentorship, or a marketing service, and it does not include clinical care, diagnosis, or treatment training.

Employer Training Canada is a training provider, not a grant application agency. Employers are responsible for their own funding applications, and funding approval is determined by the relevant program administrator.

Cohort schedule

Open cohort start dates

Live online private employer cohorts. Pick a start date below to request booking. Cohorts run weekly on Mondays — schedule auto-rolls forward.

Next step

Need a training plan for your clinic admin team?

Tell us about your clinic, team roles, and timeline. We'll help map this course to a practical employer training plan within your privacy policy.