Role · Marketing / Content

Workplace Skills Training for
Marketing & Content Staff

Marketing and content coordinators at local businesses are often a team of one — responsible for promotion and schedule content, content calendar, social captions, creative briefs, Google Business Profile upkeep, and review response routines. This program trains those daily routines through documented content standards, defined review steps, and reusable templates so output quality stays consistent across channels.

Request a Training Plan View All Roles
What Marketing does today

The day-to-day workflow this role handles

Job titles vary — Marketing Coordinator, Content Specialist, Social Media Manager, Digital Marketing Lead — but the core workflow is consistent: produce high-volume, on-brand content across many channels, with limited team support.

01

Campaign copywriting

Trial / promotion / event / seasonal campaigns — copy across web pages, landing pages, ad creative, and email/SMS sequences.

02

Content calendar

Two-week or monthly content planning, content type mix (educational / conversion / trust / event), repurposing one event into multiple posts.

03

Social captions & channels

Instagram, Facebook, Google, TikTok — same content adapted to each channel's format and tone.

04

Design brief workflow

Briefs for in-house designers or freelancers — structured asks that produce on-brand creative without endless revision loops.

05

Google Business Profile

GBP basic maintenance, posts, photo updates, hours, services, attributes — keeping local listings consistent and current.

06

Review request & response

Review request workflow to satisfied customers, response routines for both positive and negative reviews — consistent voice across platforms.

Workflow gaps

Where this role consistently runs out of capacity

The single most common pattern: marketing output piles onto one overloaded person who never has time to systematize, so every campaign starts from scratch.

01

Manual content production

Every promotion, post, and email written from scratch. No reusable content patterns, no documented review steps, and no shared communication standards checklist.

02

Inconsistent tone across channels

Instagram sounds like a different brand from email. Long-form posts drift from short-form captions. No documented voice guide or review standard.

03

GBP drift

Hours, photos, posts, attributes age out. Nobody's specifically responsible for the weekly GBP check — and local search visibility quietly erodes.

04

Review response is inconsistent

Positive reviews get a templated "thanks!" or nothing. Negative reviews go unanswered for weeks. No SOP for either case.

05

Design brief friction

Briefs are vague, get sent back for clarification, slow down creative production. No standard brief template that's tight enough to design from on first pass.

06

Content calendar isn't planned

Content gets produced when there's bandwidth — usually too little, too late. No rolling 2-week calendar that the team can plan against.

What you'll learn

Modules and deliverables for this role

Marketing participants attend all 6 days. Day 3 (Content drafting for studio communication) and Day 4 (Creative brief workflow) are the role's deepest days. Day 5 (Follow-up & local business information) is also primarily a marketing module.

Modules covered

  • Day 1 — Workflow & communication standards. Role-based workflow review and customer communication standards.
  • Day 3 — Content drafting for studio communication. Schedule, promotion, and social content drafting + content planning routine.
  • Day 4 — Member records & lifecycle routines. Creative brief and production workflow.
  • Day 5 — Follow-up & local business information. Local business information maintenance, GBP, and review response routines.
  • Day 6 — Workplace coordination & implementation. Weekly cadence + 30-day plan.

Marketing participants are also in the room for Days 2 (inquiry handling) and 4's member-records half, since the handoff between marketing, front desk, and sales is part of the work.

Deliverables you'll take home

  • Role-based workflow review sheet (your marketing function's review)
  • Customer communication standards checklist (drafting content with defined review steps)
  • Content drafting pack (schedule, promotion, and social templates)
  • 2-week content calendar (your industry-specific calendar)
  • Creative brief template + creative review checklist
  • Local business information monthly checklist (GBP + review response routine)
  • Weekly role checklist + 30-day role-based workplace implementation plan
Industries

Marketing appears in every industry we serve

Same role, different industry context and content requirements. Pick the industry your business operates in.

Industry · Fitness

Fitness Studios & Wellness Gyms

Trial campaign copy, class promotion, member story content, instructor highlights, local fitness community posts.

View industry program
Industry · Hospitality

Restaurants & Hospitality

Menu copy, seasonal campaigns, food content production, reels and stories cadence, Google / Yelp / OpenTable review workflow.

View industry program
Industry · Healthcare

Wellness Clinics & Specialty Imaging

Healthcare-compliant service copy, clinic content calendar, GBP maintenance, review response within healthcare advertising rules.

View industry program
Next step

Train your marketing team

Tell us how many marketing / content staff you want to train and which industry you operate in. We'll reply with a recommended cohort format, schedule, and quote.

Request a Training PlanView All Roles